Author Archives: Chris Ognek

The Psychology of Lead Conversion

In the Market Multiplier System, I teach a series of dialogues that help improve your business, many of which are centered on the FHA 203k. One of those dialogues is a lead conversion dialogue that begins with “Have you ever … Continue reading

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The Daytime Carrier Landing

In my book, the Market Multiplier System, I talk about how important and powerful systems are for achieving the results you want. To explain just how powerful systems can be, I describe the system we use in the Navy to … Continue reading

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Getting Married? Turn Your Registry Into A Down Payment!

Registering for a house might be a lofty aspiration for a wedding gift. However, being able to help newlyweds make the down payment on a dream home might be something your guests would really want to do. The Bridal Registry … Continue reading

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The Real Estate Sales Funnel

Every sales process has a sales funnel. Whether you know what your sales funnel is or not, its still there and it needs to be managed. I apply the Market Multiplier System and the 203k to manage and influence my … Continue reading

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Loan For Earthquake Damage and Other Natural Disasters

I live about 30 miles away from the epicenter of the east coast earthquake we had this year. The epicenter was in Mineral, VA which is a relatively small town just north of Richmond, VA. Substantial damage was caused to … Continue reading

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The Looming Housing Shortage

 I first heard the predictions for a housing shortage back in 2007 – in the heart of massive foreclosures and oversupply of housing.  The prediction back then was for the shortage to start in 5 years.  Well, it has started … Continue reading

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Gen Y and Face to Face

I read a great article this week in one of the Realtor trade magazines and it talked about how Gen Y was so native to technology that many of them never really developed the interpersonal skills most of us use … Continue reading

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Another Beautiful Renovation is Complete!

The renovation is complete!  This house was turned into a beautiful home in just 30 days!  I can’t think of a single home buyer who after seeing these pictures would say “no thank you, I think I’ll just buy an … Continue reading

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Update on Most Recent Renovation Project

These pictures are only after about 3 weeks worth of work.  Huge changes!  This is exactly the type of quality you can deliver to your clients with an FHA 203k loan.  Its just unbeatable!  The FHA 203k loan can help … Continue reading

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FHA 203k Loans for Investors?

The Mortgage Bankers Association is asking FHA to open the FHA 203k program to investors.  I was actually told by a senior banking executive several months ago that this was already in the works but its great to see the … Continue reading

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